The more you drive, the more free advertising you could be gaining for your business. With vehicle wrap advertising, you can use your vehicle as a moving, portable billboard to capture new leads and customer interest.
For the most effective use of a vinyl car wrap, you should think of it like a very simple billboard advertisement. Your goal is get a customers attention and to get them to act, that is it. Frequently, businesses try to do too much with their advertising and miss out on lots of potential customers. Messaging becomes even more important when you have a limited amount of space to work with and viewers are potentially reading your content as they drive. You should plan out the most effective message before you look at a fancy design or graphics style.
First, vinyl vehicle wraps can completely cover you car or just a portion, such as the doors or rear windows. With the space limitations in mind, you need to think of a call to action first. Are you trying to encourage phone calls or website visits from your car wraps? If so, make it extremely easy for someone to read your contact info. They may have to both read it and memorize it for later as they drive past, so err on the side of too big.
Just as your contact info is critical for your vehicle wrap advertising, so is the headline or description of the problem you are solving. This is one of those cases where your business name might not need to be as prominent as a headline. Think in terms of your customers biggest problem and how you can get their attention. Offer to solve their issues in a short, succinct phrase or question and then give them a means to contact you.
Finally, since you want to track how many clients are contacting you based on your vehicle wrap advertising, you may want to use a dedicated phone number or web address just for those ads. If you have an accurate count of how many people are finding you from your vehicle wrap ads, you can make future decisions on the effectiveness of your message and whether to increase the car advertising. Continue reading here: Orange county vinyl wrap