Marketing has changed, and not just for software companies and tech startups. Traditional forms of marketing used by auto repair and services businesses are being replaced by smart, targeted, digital marketing that brings in more customers and revenue.
Marketing for auto body shop products is about finding the right customers, who have the right needs. Repair shop solutions address regularly occurring problems that car owners face, from burst tires to engine replacement. Traditionally, radio or newspaper advertising was a way to reach car owners, who might remember the jingle or the pitch when they find themselves broken down at the side of the road.
Auto body shop advertising doesn’t need to be so simple anymore. Marketing strategies for auto repair shops now include targeting advertising through the internet, using website SEO as well as paid ads. When someone searches for ” car shop software near me”, they are already showing that they have a problem and are looking for a solution. good auto body shop advertising connects these people with the auto shop that can solve their problems.
TV and radio ads work, but not nearly as well as targeted content marketing online, which can reach the exact customers that the business wants to reach.
Before internet marketing strategies became popular among do it yourself auto shops, the vast majority of do it yourself auto shops captured and retained customers for their products and their services using traditional marketing strategies. Although each do it yourself auto shop relied upon different traditional marketing strategies to capture and retain customers for their products, the vast majority of the most successful do it yourself auto shops relied upon a handful of popular traditional marketing strategies.
One of the most popular of these traditional marketing strategies by which do it yourself auto shops marketed their products and their services to their customers consisted of placing print ads in newspapers, magazines, professional journals, and other print publications which circulated all around the United States of America. These print ads were intended to capture the interest of readers as they perused the ads looking for do it yourself auto shop coupons. These ads were relatively successful at generating business for these do it yourself auto shops.
Another one of the most popular marketing strategies by which do it yourself auto shops marketed their products and their services to customers consisted of installing large and ornate billboards along the sides of major interstate highways and in busy city intersections. These billboards were designed to capture the attention of busy motorists as they zoomed along the highways and through the busy city intersections desperately struggling to reach their offices at their place of business before the town clock struck nine o’clock in the morning. These billboards generated quite a bit of business for these do it yourself auto shops.
Still another one of the most popular of these traditional marketing strategies by which do it yourself auto shops marketed their auto repair products (such as do it yourself auto paint and do it yourself auto parts) and their auto repair services (such as do it yourself auto repair) consisted of showcasing these products and these services at large annual and semi annual auto repair conventions which were hosted in major cities located all around the United States of America. The most successful do it yourself auto shops always made sure to reserve booths and tables at those do it yourself auto shop annual and semi annual conventions which almost always attracted hundreds upon thousands upon millions of potential do it yourself auto shop customers.
These traditional marketing strategies helped these do it yourself auto shops capture and retain hundreds upon thousands upon millions of customers each and every year for decades upon decades. Today, however, digital marketing strategies such as internet marketing have obviated many of these traditional marketing strategies for do it yourself auto shops. How can do it yourself auto shops hope to capture and retain customers for their auto repair products and auto repair services now that the vast majority of potential do it yourself auto shop customers learn about new car information through social media sites and popular search engines? For these reasons, the vast majority of the most successful do it yourself auto shops have started to market their auto repair products and auto repair services through email and search engine optimization marketing strategies.